/
1
2
3
4
5
6
·
·
·
·
·
·
Michael Lander
creative direction / brand strategy / marketing leadership
A good idea deserves to get made.
Sometimes it’s a CTV spot. Sometimes it’s a singing Christmas stocking. I like to use AI alongside writing, art direction, editing and sound to bring ideas to life. Often it’s to visualize the idea before hand crafting it. These projects show a few of the possibilities, from developing a concept to making a finished video.
Writer or creative director on all five.
1. Singing Holiday Stocking: finished. Licensed songs, Spotify, four platforms and a lot of learning. Sent to all our clients, who loved it.
2. AARP Foundation Rising: featured on the AARP Foundation .org site.
3. Wellcare, The Price Is High: concept. One of several unfinished ideas visualized for the client to choose from.
4. Equitable, When: concept. To be produced with a production company as a finished piece.
5. Johns Hopkins, Helping Hands: a finished CTV spot.